Benefits of consolidating servers

As the WFA explains, many ad serving companies have grown and evolved their geographic reach, enabling “marketers to obtain near global coverage with fewer suppliers.” Additionally, many marketers are looking to lower costs – no surprise given that some brands spend over 10% of their net digital media dollars on ad servers – and to gain more control.

In a post-ANA media transparency report world, that’s also not surprising.



Virtualization has been proven an effective tool for consolidating data center servers.In other circumstances, the consolidation is for the hardware, storage, Windows and SQL Server instances.


Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>