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And many of them pay a hefty sum for that chance to meet their perfect match.

At the two biggest subscription-based sites in the U.

/PRNewswire/ -- Unrest in the British online dating industry: Although the number of monthly users over the last two years has increased 13 percent to a total of 7.1 million users, revenue has decreased a total of has never been higher.

The influx is mainly due to the new set of social dating players in the market.

Hackers alleged late Tuesday that they had dumped account details and log-in information of around 32 million users of the website, revealing millions of street addresses, email addresses, phone numbers and credit-card details.

Avid Life Media called it “an act of criminality.” Many people are looking for love online, and some — even those who are already married — are looking for hook-ups, but even those who are looking for love should be aware of what lies ahead. Roughly 30 million unique users, or about 10% of the U. population, visit dating sites every month, according to market researcher Nielsen.

The latest figures from tracking agency Nielsen Online indicate a 15pc rise in unique users visiting online dating sites in November compared with the same month last year.

In the past year the number of visitors to such sites has risen 20pc on top of a 9pc rise the year before.

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As the internet dating market is expanding and growing, e Harmony is faced with the question of how to address the short-term competitive threats, and position the company for long-term success within their limited resources.With key facts and figures on the European online dating market - published on 11/2012 by uk.In case you want to mention this study, we would appreciate if you mention us as source.The dating company, which is owned by online specialist Inter Active Corp is headed by former entertainment mogul Barry Diller, who also owns and has previously spun out Expedia.com, Trip Advisor and Ticketmaster into separately listed entities.

The Nasdaq-listed company does not usually break out the performance of its international business but did reveal that international subscribers rose by 6pc in the third quarter of this year.

Need to establish: Although social dating websites have made considerable inroads and captured 30 percent of all users, websites focusing on online personals and adult dating are still the market leaders in terms of revenue.

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