You do this by being original and, above all, specific about your interests.Instead of saying that you like sunsets, mention the best sunset you’ve ever seen.A startup operating an online job board presented me with an interesting microcopy challenge: how to motivate job candidates to complete professional and demanding profiles, and also encourage them to apply for more jobs.The company’s UX designer surprised me when he told me that he learned a lot from dating sites because they face similar challenges, and that was where I’d have the best luck finding great microcopy solutions.”) into something more concrete, and stimulate users to automatically complete the sentence.Under each label is a text box with a placeholder completing the picture: The placeholder tackles the emotional difficulty of writing something good about oneself; users who are uncomfortable bragging are told that it’s okay and that they should brag, and those who are afraid of being judged are placated.
, we’d like to assume you know better than to make mistakes like these.Though I’m quite happy with my partner, I opened accounts on three of the most popular dating apps worldwide. On the Ok Cupid website, the users answer a series of closed (body type, smoking habit, horoscope sign, education, and so on), and open questions.The open questions are naturally more of a challenge: First, the users are afraid their answers will be met by judgmental readers; second, the questions are quite broad, and the users don’t know where to start or what would be the right frame of mind to answer them; and finally, answers to open questions require a lot of thought, peace of mind, and time, which are all scarce resources.The following example also presents a safe haven in the placeholder and provides concrete suggestions that can stimulate the user to think about what best fits them. Shows them how they can best achieve what they are searching for — finding the right match.
The three different examples together are giving the user the freedom to write about the mundane or the fascinating, so long as they write honestly. Ok Cupid’s microcopy significantly reduces confusion, scattered thoughts, and fears, and makes the completion of the profile simple, safe and (really!Online dating can be fun and easy if you know the tricks of the trade.